Category: UX

The 3 Proven ROI Gains From User Experience

User experience (UX) is an elemental part of today’s business world. Being conscious about the value we gain with investing in user experience is vital. User experience (UX) nowadays isn’t a mystical area. It has a long history of being measurable and proved its ability on bringing return on investment (ROI). It is true that […]

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How to create your very first persona (with free template)

Personas are a constant subject of argument amongst UX professionals, from the very basics like ‘are they even needed?’, to details like ‘what data should they contain?’ It is a subject that divides opinions, with almost everyone using them in a different way. That’s why this blog is not intended to give you a magic […]

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